advertising the eating disorder

i love to watch tv.

i really do.

i’m also probably the easiest person to convince to buy something after just watching a 30 second commercial.

think of all of those stupid products you see advertised on infomercials: chances are i probably own it.

so what’s the point of this little commercial rant?

no, i’m not telling you to go out and buy yourself a “magic bullet…”

the images we see on tv have so much of an impact on us.

they tell us what kind of shampoo to use.

they tell us where to buy jewelry.

they even tell us what to eat.

anyone remember this particular yoplait light commercial from 2011?

in the commercial, a thin woman is trying to rationalize eating a slice of cheesecake.

she thinks about “canceling out” the cake with celery.

she thinks about exercising while she’s eating.

but how does the video end?

she doesn’t eat the cake.

she instead eats yoplait’s “diet” version of their dessert line.

so what’s the big deal?

why was this advertisement eventually banned from airing on networks?

eventually, it was argued the commercial was insensitive to the millions of people with eating disorders.

i couldn’t agree more.

i had these thoughts multiple times a day when this commercial originally aired.

i remember thinking nothing of it.

there are so many impressionable minds watching tv; seeing an ad like that will justify “thinking about the wasted calories” and not eating.

justify depriving themselves to stay thin.

justify anorexic or bulimic thoughts.

justify something that can eventually kill.

maybe instead of promoting ideas linked to eating disorders, stations should air commercials like this:

we are what we watch.

we absorb more than we think.

we need to be careful what we allow ourselves to believe.

you are beautiful.

you deserve to see the truth.


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